- [Letter to the Editor]
- January 23, 1999
- CONTACT: Scott Goold at 505.293.2504
- Dear Christopher Johnson:
- Editor and Publisher, Weekly Alibi
In response to M. Costic's letter (January 21-27) we would like to add
that our organization agrees in principle with Costic: Society would be better served
if you would drop tobacco advertising. Your readership is highly vulnerable
to the subliminal messaging in these ads. We would be willing to help compensate
your loss in revenue if you drop their ads.
In Tupak Amaru Shakur's single "Changes" there is a line that
goes, "I made a g' today." Tupak answers, "But you made it
in a sleazy way."
These artists are rappin' about drug trafficing, but the effects to society
from tobacco are a hundred times worse than that from illicit drugs. We
ask your editorial board to consider the ethics of tobacco advertising.
Yes, you have "the right" to profit from this industry, but it
is not the right thing to do.
Many people are not aware that tobacco kills more Americans each year
than alcohol, cocaine, crack, heroin, car accidents, homicide, suicide,
fires, and AIDS combined. Most smokers start around the age of 14, long
before they realize what they are doing. An estimated 70% of current smokers
wish they could quit -- but cannot due to the addictive grasp of nicotine.
The tobacco industry has manipulated the level and effectiveness of nicotine
for years. Few people realize how powerful this addiction is.
States, and likely the federal government as well, prepare to take billions
of dollars from the tobacco industry to compensate for the increased public
health and medical costs. Yet how do we compensate for the millions of deaths?
Our organization does not want to interfere with an adult's decision to
smoke. They must make that choice themselves. We are asking society to reconsider
their position on tobacco to save our children.
The tobacco industry has targeted kids and minorities for many years.
Researchers have long suspected this, but the tobacco industry has consistently
denied these allegations. Due to the recent court cases, internal tobacco
industry files were released that document the years of deception and lying
by big tobacco. We must take strong steps to counter these manipulative
The Weekly Alibi is by nature a counter-culture publication. You
have the forum and audience that would welcome such a revolution. The tobacco
industry is a bunch of "graying, fat, rich white boys." They have
made billions preying on innocent and trusting cohorts of Americans -- children
and minorities. They have been able to establish through advertising, promotional
activities and Hollywood that smoking is cool, empowering and a sign of
This has been one of history's greatest deceptions. Smoking is not cool.
People do not like the smell, stains or the toxins in second-hand smoke.
The consequences of smoking are not empowering. Cigarettes weaken, sicken
and kill. The addictive nature of nicotine proves that smoking is not an
act of independence. It grabs the soul and enslaves the user. Most smokers
are dependent for the rest of their shortened and sickened lives.
Democratic government is traditionally known for its lethargy and slow
call to arms. Yet we have seen 46 state governments combine forces against
big tobacco. The remaining four states were successful in their individual
attacks. Governments from around the world, as well as our federal government,
now smell the rat. Tobacco is on the run. Do not be the last to join the
revolution -- be one of the first. Break from this evil tradition before
your reputation is tarnished.
We have known of the destructive health effects from tobacco for many
years. We are learning more each day about the destructive social effects.
Those who continue to support or profit from obacco will soon learn of the
destructive political effects of this unethical alliance.
Break from your addiction -- the appeal of fast and sleazy money -- now.
1999 -- All Rights Reserved