- [Open Letter to Christopher Johnson, Editor, Weekly Alibi]
- March 31, 1999
- CONTACT: Scott Goold at 505.293.2504
- Dear Mr. Johnson:
Thought you would find this interesting.
- Magazine Flourishes Despite Rejecting Tobacco Ads
- MEN'S HEALTH magazine was recently nominated for the National Magazine
Award for general excellence, and has seen its circulation increase by
500 percent since 1991.
The magazine, and its publisher Rodale Press, has accomplished these
despite a policy against running tobacco or alcohol ads.
The Publishers Information Bureau says the biggest increase in magazine
ad spending in the first two months of 1999 was from tobacco companies,
which spent $58.8 million in January and February, up 32.4 percent.
MEN'S HEALTH competitors GQ and ESQUIRE each received over $4 million
from tobacco companies in 1998. Rodale Press' other publications include
PREVENTION, NEW WOMAN, BICYCLING and RUNNER'S WORLD.
Rodale bought NEW WOMAN in 1997 and immediately cut off all tobacco and
alcohol ads, costing the magazine $3 million in revenue. NEW WOMAN editor
Judith Coyne commented on the loss of revenue from tobacco and alcohol ads,
"It's a challenge. But as an editor it's very liberating in a certain
way because you don't feel implicit or explicit pressures. . . and it's
not a problem as far as readership goes."
- Reuters, (3/29/99) "Men's Health Magazine Smokes Without Butts,
Booze Ads", Gail Appleson
- Thanks for your anticipated cooperation.
- Scott Goold, Director
1999 -- All Rights Reserved