Citizens for Clean Air in Apartments

Subconscious Messaging In Advertising

Example #1
Does this surprise you? When you think about it, it makes sense. Each of us is captured by the imagery without really thinking about it.

The reason our attention is caught is that the message plays upon our most basic instincts. Notice the low-cut dress, the way the woman is standing, the way she holds her hand on her hip. These are cultural signals. We have been conditioned to find this sexy or attractive.

Cosmopolitan uses this formula on most of their covers. Ready for more?


Image source: Cosmopolitan, December 1998.

Site Menu

  InfoImagination© 1999 -- All Rights Reserved