The Weekly Alibi carries a lot of "adult content." This includes
promotions for alcohol, tobacco, sexual advertisements and other adult
entertainment. The Alibi pretends kids and teens do not see this
material (they do). The image to the right shows the Alibi is available
in many locations that kids and teens frequent. This is an unethical deception.
The image below comes from the
Alibi's April 15-21, 1999 edition. Verified Audit Circulation, "the country's
oldest and most respected auditing service," provided the demographic information.
The Alibi claims "Our numbers add up." The age figures below
sum to 100%. Where are the under 18 readers?
There are a number of popular segments with Albuquerque's youth. The Alibi provides
comprehensive listings and reviews of latest movies and concerts. Real Astrology is
popular with teens. There are a number of teen advertisements and annoucements. The images
below come from a Dillards ad. This Albuquerque mall retailer offers "Junior
sizes" for the "Class of 2000." They claim this is "the only way to start the new school
Weekly Alibi: Sept 2-8,1999
Weekly Alibi: May 13-19,1999