Debate and Issues Index

draft settlement

CCAA Asks New Mexico's Attorney General Madrid to Penalize Brown & Williamson For Billboard Violation

August 3, 1999

Attorny General Patricia Madrid
attn: Mr. Glenn Smith
Office of the Attorney General of New Mexico
P.O. Box Drawer 1508
Santa Fe, NM 87504-1508

Dear Mr. Smith:

I wanted to follow up with you regarding the Brown & Williamson violation of the billboard advertising provision included within the Master Settlement Agreement.

I noticed last night they have pulled the advertising from the billboard. I want to thank you so very much for your help on this issue.

Now, I must ask another favor of you. The billboard was in direct violation of the MSA. This is now clear. They displayed the advertising for approximately six weeks. There must be a penalty for this violation. I suggest a two-for-one payback.

We request, therefore, the use of the billboard for the purposes of counter tobacco advertising for a period of 12 weeks.

I ask that our organization in association with the NM Department of Health be allowed to use the billboard from September 1 through November 30, 1999. We might be able to begin earlier, but I feel that the paperwork around such an agreement will take some time.

As you may be aware, our organization did not (and does not) support the MSA. It was a hasty decision. There are a number of provisions that make the settlement a disaster for tobacco control advocates. We must therefore be able to enforce the existing provisions. We also must be able to demand compensation for violations.

I believe my request is a fair solution to this problem. Thanks in advance for your help and interest in this matter. I would love to hear how your office plans to respond. I will update our Web page with the latest information.

Again, the URL is: Brown & Williamson violation.

Thanks in advance for you help and interest in this matter.


Scott Goold, Director
Citizens for Clean Air in Apartments